Yahoo! Inc. drove its largest traffic numbers for a single event last week when the world turned to the company for coverage of the Royal Wedding. Over a 24-hour period on Friday, April 29, 2011, Yahoo! drove more traffic and video to its coverage of the wedding than any previous event.
Preliminary internal data shows that Yahoo! sites serving Royal Wedding content drove 400 million page views on Friday, slightly higher than the traffic levels experienced following the Japan
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